Love Your People.
Areas of Practice
Agile by Design: Co-Creating Your Vision with the People Who Live It.
At the core of creating an incredible culture and employee experience is a deep understanding of our collective "Why?" Through the work we do at Drift, we always seek to define a clear purpose, from the broadest strategic investment, to the micro-moments in the journey of an employee.
Drift Strategies
At Drift, an EVP is a purpose-aligned framework of ideals that act as a blueprint for your employee experience and talent attraction strategy. Once the ideals and overarching employee value proposition are established, it's critical to activate it in culture and employee experience. This begins with integrating the new EVP with existing culture initiatives and creating a comprehensive engagement and communications plan. The EVP activation guide provides a starting point for these key implementation activities.
Employee Value Proposition & Activation Strategy (EX)
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Drift Communications start with your culture and your business strategy (Purpose, Vision, Mission, OKRs). A great communications strategy is like the central nervous system of your business; it carries information to and from the people that need it to continue driving the organization's purpose. Our internal communications and engagement build a practice and continuity plan based on the necessary cultural behaviours and actions required to optimize organizational enablement and strengthen business performance.
Communications & Engagement Strategy
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Often, culture champions are also talent magnets. Talent magnets use their passion for their role and knowledge of the company to promote a genuine, human perspective that inspires talent in your niche to explore further. This program starts with a Kick-off Session and Goal Setting, followed by comprehensive Personal Branding training to build your unique Talent Magnet Identity. You'll learn to execute this identity through essential Content Creation, including Video Shorts and Long-form blogging, all focused on establishing Thought Leadership. The program concludes with a practical Sustainment Strategy & Content Calendar and A Talent Magnet's Toolkit for lasting impact.
*Executive Influencer Package available.
Culture Champions and Talent Magnets
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At Drift, your employer brand is a signature creative identity and associated strategies (ie. segmentation, pipeline building) that enables you to attract the talent you need to propel your organization.
Your employer brand should be primarily targeted toward the candidates who will be instrumental in shaping the future of your organization. Great employer brands are diverse and ever-evolving. Alongside the creative identity, we will build the roadmap that will ensure your employer brand footprint extends and grows in the right directions.
It's critical to your future strategy that you show up and stand out. We create an approach based on the needs of your future talent.
